Why Blockchain Matters for Marketing Researchers

Why Blockchain Matters for Marketing Researchers

Why Blockchain Matters for Marketing Researchers

Initially published on the Marketing Research and Intelligence Association (MRIA) website.

Imagine an Ipsos Reid poll where the data was open and accessible to anyone with an internet connection. Let’s say this poll was studying user adoption for a new banking software that enables you to send money to anyone, anywhere in the world, instantly and with zero fees. An example of this software I am describing exists today: Bitcoin is a blockchain, a shared public ledger or a database, where every user can request a copy for free (using a GET function) and scour this ledger for insights.

Blockchain is touted as a technology so powerful that it could both destroy and save our global systems in finance, communications, connectivity and personal identity… This and other decentralized ledger technologies are making waves in nearly every industry on the planet because blockchain is restructuring how we store and manage customer, financial and other critical pieces of business intelligence.

In the 90s, most people couldn’t visualize how the internet would enable information-sharing between computers. Similarly, it is hard for many individuals today to visualize how blockchain works. With the internet, few users care about nodes, protocols, servers and routers, but most of us do care about its functional benefits.

Beyond the hype, blockchain is merely a tool for information management—albeit, a new and exciting tool with near limitless use cases! What makes blockchain exciting for marketers and researchers is that in order for blockchain to function, it requires highly ordered and structured data. Just as there are multiple types and structures in traditional databases, there are various blockchain applications and protocols requiring that the information stored on such shared databases be highly structured, globally distributed, immutable and completely trustworthy.

For market researchers, this technology creates enormous opportunity, while also opening up some sobering questions about how we will choose to use blockchain to shape the future of our society. If you had concerns about your personal data in the era of Facebook, Google and smart cookies, then blockchain and distributed ledger technology are pushing privacy issues to a whole new level!

Public blockchains function by using two simple pieces of information: a public address and a private key. The private key provides access to all information at the associated address. What is both exciting and concerning from a privacy perspective is everything I can do with just the public address.

A public blockchain address is similar to your home address. If I know where you live, I can park out front and watch you come and leave your home, see who comes to visit you and when. With a public blockchain such as Bitcoin, all I have to do is access the shared database using your address to read every single transaction you have ever made.

Our company, iComply, uses blockchain forensics to gather deep insights into the ebbs and flows of capital in cryptocurrency markets. Blockchain forensics can flag public addresses to create a notification when a predefined activity occurs, identifying the address, geographic location, and origin of funds on a blockchain.

In the past quarter alone, cryptocurrencies built on public blockchains have grown from USD $200 billion to over USD $600 billion. Entering its fourth year in 2018, this market is still in its infancy but has shown exponential growth potential. With that growth comes an ever-expanding and permanent shared public database.

To complicate matters, new methods of machine learning, AI and business intelligence analytics are emerging. For public blockchains, this will provide nearly endless possibilities for customer research and targeting.

Three examples of projects that use blockchain to transform the world of marketing research are:

  1. Getting paid to read your spam

Recently, Earn.com released their platform targeting e-mail marketing and social media advertising that claims, “recruiters, salespeople, and companies can now send paid messages to compensate you for your time.” Rather than paying Facebook to place an ad on someone’s feed/screen, Earn.com wants the advertiser to pay you, the subject of their ad targeting, to view their ad. Imagine going through your spam folder and getting paid a few cents or dollars for each email you read. Using blockchain, Earn.com can distribute the entire budget of an e-mail marketing campaign evenly to all recipients who own or respond to the e-mail.

  1. Airdrop, a whole new kind of spam

Alas, just when you thought spam was gone forever, a whole new type emerges… There are no spam laws protecting your wallet! Airdrop is a strategy that allows the creator of a new blockchain to save a snapshot of all addresses on a public blockchain and then target any or all members on the list. Imagine, opening your bank account to realize that another competing bank had deposited a coupon for free services or a minimum account balance just for you to try out their product. This is airdrop; and while it can be quite expensive to send free blockchain tokens to an entire network, effective targeting of specific addresses has proven extremely profitable for new product launches such as OmiseGo. As blockchain gains popularity, it is likely that airdrops will be used more by marketers for a number of marketing strategies.

  1. Higher data management standards are coming

At iComply, we manage a tremendous amount of data for companies that raise capital with what is commonly known as the initial coin offering or ICO. As a company built on integrity, regulatory compliance and auditability, we regularly face the reality that it is highly irresponsible to store certain types of information on a public blockchain. Alternatively, the recent SECEquifax, and Uber security breaches have revealed the weaknesses of a single centralized store of data.

With growing privacy legislation and data security standards such as PIPEDA in Canada and GDPR in Europe, it is imperative that every company takes a close look at their information management procedures and data storage protocols. In the case of GDPR, the fines per infraction start at a minimum of 20 million euros. It is crucial that marketers take a close look at these regulations and adapt their data management procedures to mitigate the risks of holding personally identifiable information (PII). New developments such as MIT’s OpAl framework could unlock new business cases for zero-knowledge proof and for analyzing metadata on highly-secured and encrypted data.

However, with blockchains where information is permanently and publicly accessible, there is a new opportunity to analyze large sets of data without acquiring their copy. Time will unravel how machine learning, AI and cutting-edge business intelligence software can be used by marketing researchers to gain deep insights without actually taking ownership of all this data. For the end user, this means that a company could know everything about a user without needing to know their name or personal information which signals more positive strides in client confidentiality.

If having your personal information owned by Facebook concerns you, owning any product, investment or currency that uses a public blockchain should keep you up at night. Whether public blockchains will destroy or protect our notions of privacy in the future remains to be seen, but what we can already do with this technology in information management is revolutionary as some of the biggest players in the financial industry face potential disruption or displacement.

Still, the biggest opportunities in blockchain are yet to be seen or leveraged. Recently the CFTC Chairman testified to the US Senate that at its current rate of growth, the cryptocurrencies market would surpass USD $20 trillion by 2020—projecting US $19.5 trillion of growth in only twenty-two months—this is equivalent to a quarter of all the global payments markets or one-sixteenth the size of all global capital markets.

For the marketer, the biggest opportunities in the near term will likely come from mapping and monitoring major public blockchains for user trends, purchasing, and trade sentiments. In our own datasets, we can see the direct impact of regulatory enforcement actions or changing cryptocurrency market values in the daily actions of ICO issuers and investors. Currently, banks, hedge funds, market research firms and financial data companies are restless to not only access all this data but to be able to understand how it will impact them as the world continues to adopt decentralization at a near breakneck pace.

Matthew Unger is the founder and CEO of iComply (iComply Investor Services Inc), enables token issuers, security token platforms, and investors to both launch and trade coins or tokens in compliance with global securities, identity, and privacy regulations. He will be presenting at the MRIA’s National Conference in June 2018 in Vancouver here.

Looking for an end-to-end token management studio?

iComply’s token compliance platform, Prefacto enables issuers to capture the value of blockchain asset management with multi-jurisdictional compliance automation for over 150 countries.

Book a demo with one of our specialists to learn more.

About iComply Investor Services Inc.
iComply Investor Services Inc. (iComply) is an award-winning software company focused on reducing regulatory friction in the capital markets. With powerful data, verification, tokenization solutions, iComply helps companies overcome the cost and complexity of multi-jurisdictional compliance to effectively access new markets. Learn more: iComplyIS.com

iComply Launches iComplyID, Blockchain Powered Portable Identity and KYC

iComply Launches iComplyID, Blockchain Powered Portable Identity and KYC

iComply Launches iComplyID, Blockchain Powered Portable Identity and KYC

iComplyID is a zero-knowledge proof, legal-entity identifier.

Vancouver, B.C. – iComply (iComply Investor Services Inc.) is announcing the launch of iComplyID, which acts as a portable KYC (“know your customer”) solution for digital identity management in financial services and government applications. iComplyID significantly enhances cybersecurity and privacy for individuals while reducing the costs of compliance with anti-money laundering (AML), anti-terrorist financing (ATF) regulations, and national identity programs.

iComply is a RegTech software company focused on creating enterprise solutions that reduce the burden of financial, regulatory, and compliance requirements by synchronizing country by country legislation. Last month, the company released the world’s first automated compliance protocol, “Prefacto,” for securities regulation to enable token issuers, security token platforms, licensed stock exchanges and investors to launch and trade blockchain coins or smart contract tokens in compliance with global securities, identity, and privacy regulations.

“Our focus is to demonstrate how, when used appropriately, tools like blockchain, machine learning, and biometrics can serve to enhance integrity, transparency and security in capital markets. We are empowering organizations and individuals by enabling them to utilize the internet of value safely,” said Matthew Unger, CEO and Founder of iComply.

Recently, the banking industry has seen the trend of ‘platformization,’ where financial institutions move away from proprietary legacy solutions and have started to embrace shared resources.

ATMs for example, are owned by individual banks, but rely on administrative entities like VISA to manage inter-bank processes. Conversely, blockchain enables the decentralization of data for frictionless cooperation between entities in a network without intermediaries.

Recently, the Bank of Canada and the Monetary Authority of Singapore announced a program to leverage blockchain for interbank settlement and reconciliation. This reduces the time and cost of these processes, which is one of the features driving the increasing popularity of platforms and decentralized infrastructure.

Trust in intermediary organizations has faltered in recent years, with the Equifax security breach leaving the personal data of 143 million customers vulnerable.

“2017 was the year of the ICO with over 1,200 issued from Canada and the USA alone, and nearly 260 out of Singapore. Issuers in 2018 are taking a new approach, abandoning the fast and loose SAFT offerings to set up compliant securities offerings that simply happen to use blockchain to manage their holders of record. and even working with regulators preemptively. To scale globally, financial institutions need a secure, scalable, and compliant solution to manage investor identity verification, know your client, anti-money laundering, and real time source of funds monitoring. iComplyID is the only turnkey ID/KYC solution in the world that meets these requirements while protecting the privacy and consent of the user.” added Unger.

Looking for financial grade KYC and AML in an enterprise ready API?

iComply offers global screening for humans, corporations, and blockchain transactions in a single REST API.

Book a demo with one of our specialists to learn more.

About iComply Investor Services Inc.
iComply Investor Services Inc. (iComply) is an award-winning software company focused on reducing regulatory friction in the capital markets. With powerful data, verification, tokenization solutions, iComply helps companies overcome the cost and complexity of multi-jurisdictional compliance to effectively access new markets. Learn more: iComplyIS.com

Thomas Linder, Author of the Blockchain Crypto Property Framework, to Advise iComply

Thomas Linder, Author of the Blockchain Crypto Property Framework, to Advise iComply

Thomas Linder, Author of the Blockchain Crypto Property Framework, to Advise iComply

Vancouver, B.C. –  iComply (iComply Investor Services Inc.), is announcing today that Thomas Linder, author of the Crypto Property Framework (BCP), Tax Partner at MME, and pioneer in the blockchain and digital asset space has joined its advisory board.

“Thomas is a leader in this emerging market, working globally to advance the industry. His background in law and accounting, as well as his work with regulators and SROs across Europe, make him an excellent addition to our team. We are excited to leverage his knowledge and experience to enhance our software’s ability to classify and qualify new tokens entering the decentralized global capital markets,” said Matthew Unger, CEO and Founder of iComply.

Read the full press release here.

Looking for an end-to-end token management studio?

iComply’s token compliance platform, Prefacto enables issuers to capture the value of blockchain asset management with multi-jurisdictional compliance automation for over 150 countries.

Book a demo with one of our specialists to learn more.

About iComply Investor Services Inc.
iComply Investor Services Inc. (iComply) is an award-winning software company focused on reducing regulatory friction in the capital markets. With powerful data, verification, tokenization solutions, iComply helps companies overcome the cost and complexity of multi-jurisdictional compliance to effectively access new markets. Learn more: iComplyIS.com

iComply Recruits Top Enterprise CTO, Targets Traditional Finance

iComply Recruits Top Enterprise CTO, Targets Traditional Finance

iComply Recruits Top Enterprise CTO, Targets Traditional Finance

iComply announced that Matt Masiar has joined our growing powerhouse team! This European-born Canadian has a rich background in financial services, software development, and entrepreneurship, and previously worked as the Dev Team Lead for Plenty of Fish in Vancouver.

Born in Slovakia, Matt has lived in Canada most of his life, first moving to Toronto until his primary school years, then heading to Calgary for junior high and high school years. During his early twenties, he found himself moving back to Toronto, where he obtained a double major in Computer Science and History at the University of Toronto. He eventually found himself settling in Vancouver in recent years.

“It was the lifestyle and my family that brought me to Vancouver,” said Matt “I was a ski instructor, a master scuba diver, and an avid hiker. My sister had also moved out here about 10 years ago, and I wanted to be closer to the family both here and in Calgary.”

Despite his strong background and expertise in technology and business, Matt wasn’t always keen on being in this industry. “As a kid, I definitely wanted to be a pilot when I grew up, wanted to get my pilot’s license early and have all the amazing adventures that come along with that lifestyle. But I came from a techie family, and as a result, I just naturally fell into that realm.”

Early Entrepreneur

Matt started running his own business, Aoulous Inc., when he was 16 years old. He incorporated a software development company by building out larger, commercial-scale web apps for companies like law firms, mortgage brokers, and many more.

Especially when he started out on his own, all the financial, legal, and branding experience he had exposure to in his early years helped him immensely. “Toronto is the commercial center of Canada, and those are the verticals and the core industries you come across there,” Matt said.

To this day, he still owns and runs that company, specializing in legal software and broker origination software, with many other different verticals along with a marketing/branding agency in house. “Definitely proud of my business in Toronto, it has shaped such a large part of my life, contributed to my knowledge with such a wide, diverse range of experiences and lessons learned.”

“I’ve always had a passion for financial services and technology, and in any position or company, I’m constantly searching for that opportunity to meld those two passions in one role.”

Intro to Blockchain

He first came across blockchain and Bitcoin in 2013. His roommate at the time introduced him to mining Bitcoin and how it was done. “I’m kicking myself now that I didn’t get involved sooner! But it was hard to predict where it would go in those days.”

“I did not really engage much in the blockchain ecosystem when I first learned about it,” shared Matt. “About a year or so ago, however, a friend approached me for another venture in cryptocurrency. We would act as an insurer for landlords for renters that couldn’t pay their rent on time, but we needed liquidity to ensure the landlords against rent default, and that’s when we started delving into the idea of ICOs.”

Joining iComply Investor Services

Recently, Matt randomly found himself chatting with Matthew Unger, CEO and Founder of iComply. “There was a networking event, quite literally in the garden next to my house; we had a conversation about the future of financial markets and the tech, such as blockchain, that would drive the next wave – it just continued from there. The timing couldn’t have been better…the technology was fascinating to me, and I was really excited about how I could be a part of building this thing out to scale.”

Commenting on his role as CTO, “It’s an exciting opportunity to shape the technical direction of our platform and exactly how users interact with it,” Matt said. “Because we’re starting out from scratch, we’re not leveraging someone else’s platform, iComply allows me to merge my interests in finance and technology by using my technical knowledge to make this a reality.”

“User security and data privacy is the highest priority for me…I want to instil trust and safety because I would expect nothing less for myself. It’s exciting to be part of a project where that is the backbone of the company.”

The Passion is Contagious

Matt’s excitement also shows through as he shares details of his conversations with others. “When you talk to people, you feel their excitement, especially if they understand cryptocurrencies and the blockchain behind it, and are aware of the bureaucracy that we’re attempting to prevent.”

Even family members are throwing in their support. “My dad is a pretty smart guy, and he tends to be skeptical of new business ideas; when I pitched him about iComply, I don’t think I’ve ever seen him more enthusiastic!”

“The biggest surprise in the brief time I’ve been involved with the team is the level of compliance and legislation we have to consider and manage . . . [it has] been a fascinating and massive learning experience. The scope and level of detail when building out [our product] is surprising as well…being able to automate and facilitate these concepts and models, and understand how to help our customers navigate them. iComply takes a unique spin on token offerings, in the sense that anybody can approach the concept of compliance and launch in line with financial regulations, enabling the technology of ICOs to be used for traditional financial instruments such as equities, debt, real estate, and derivatives, and run in an ethical manner as opposed to many of the shady deals we’ve seen so far.” 

Looking to the Future

“I’ve been involved with three startups now, and there are some things that you’ll only ever learn by doing them, sometimes over and over (ie: how to raise capital, how to run a business, how to run payroll). You have to be in a place to take advantage of an opportunity when it comes along…which is what we’ve done at iComply.”

Looking to the future of the company, Matt insists that we’ll all be on our yachts enjoying the sunshine and the fruits of our labours. “Seriously though,” he continues, “I’m really want to succeed in opening up the institutional level of capital, to open up the reality of capital and cash for a lot more businesses. Often, the biggest failure that business owners face is not being able to finance their vision. I hope to see iComply unseat the established financial institutional models, and that we become an incubator for future financial innovations.”

Looking for an end-to-end token management studio?

iComply’s token compliance platform, Prefacto enables issuers to capture the value of blockchain asset management with multi-jurisdictional compliance automation for over 150 countries.

Book a demo with one of our specialists to learn more.

About iComply Investor Services Inc.
iComply Investor Services Inc. (iComply) is an award-winning software company focused on reducing regulatory friction in the capital markets. With powerful data, verification, tokenization solutions, iComply helps companies overcome the cost and complexity of multi-jurisdictional compliance to effectively access new markets. Learn more: iComplyIS.com

Bloomberg – Canadian Regtech Company Launches Programmatic Securities Compliance

Bloomberg – Canadian Regtech Company Launches Programmatic Securities Compliance

Bloomberg – Canadian Regtech Company Launches Programmatic Securities Compliance

iComply is making waves this week with our blockchain-agnostic platform designed to raise industry standards to the level of what traditional institutions are typically required to adhere to. With the rise in popularity last year for ICOs, iComply’s regtech platform comes at a pivotal moment for the finance industry as tokenized assets and blockchain settlement continue to gain adoption globally.

Bloomberg – Canadian Regtech Company Offers Securities Law Compliance Automation for Tokenized Assets
Author: Lydia Beyoud
As the $4 billion global tokenized asset market buckles up for what could be a bumpy ride along the road to more regulation, one company is launching software solutions it hopes will smooth the way by automating… Read the full article here.

Looking for an end-to-end token management studio?

iComply’s token compliance platform, Prefacto enables issuers to capture the value of blockchain asset management with multi-jurisdictional compliance automation for over 150 countries.

Book a demo with one of our specialists to learn more.

About iComply Investor Services Inc.
iComply Investor Services Inc. (iComply) is an award-winning software company focused on reducing regulatory friction in the capital markets. With powerful data, verification, tokenization solutions, iComply helps companies overcome the cost and complexity of multi-jurisdictional compliance to effectively access new markets. Learn more: iComplyIS.com